GPRCFMY 2025 Itinerary
13 – 15 NOVEMBER 2025 | WORLD TRADE CENTRE KUALA LUMPUR
13 November 2025 (Thursday)
Theme : Building Human Trust in Intelligent Times
| Time | Duration | Session |
|---|---|---|
| 08:00 – 08:30 | 30 mins |
Registration
Foyer, Level 4
|
| 08:30 - 08:50 | 20 mins |
Arrival of Distinguished Guests
Merdeka Hall, Level 4
|
| 08:50 - 09:00 | 10 mins |
Arrival of Minister of Communications Malaysia
Merdeka Hall, Level 4
|
| 09:00 – 09:05 | 5 mins |
Arrival of His Royal Highness
Sultan Nazrin Muizzuddin Shah
Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah Sultan of Perak Darul Ridzuan
Opening Ceremony
National Anthem | Doa Recital
|
| 09:05 – 09:15 | 10 mins |
Welcome Speech
YAM Tengku Tan Sri Azlan Ibni Al-Marhum Sultan Abu Bakar
Patron of Public Relations Practitioners Society of Malaysia (Practitioners)
|
| 09:15 – 09:25 | 10 mins |
Ministerial Address
YB Datuk Fahmi Fadzil
Minister of Communications Malaysia |
| 09:25 – 09:40 | 15 mins |
Royal Address
His Royal Highness
Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah Sultan of Perak Darul Ridzuan |
| 09:40 – 10:00 | 20 mins |
Official Launch of GPRCFMY 2025
|
| 10:00- 10:30 | 30 mins |
Exhibition Opening and Networking Break
|
| 10:30 - 11:15 | 45 mins |
S1 : Plenary Talk The Trust Factor: Leading with Integrity and Innovation
Khairy Jamaluddin, Former Minister of Health, Malaysia | Visiting Senior Fellow, ISEAS – Yusof
Ishak Institute, Singapore | Co-Host of Southeast Asia’s No.1 Current Affairs Podcast, Keluar
Sekejap
This session looks at how credibility, consistency, and clarity build public trust. Drawing from leadership experience across health, science, and innovation, it highlights practical ways communicators can lead with transparency in times of change. |
| 11:15 - 11:30 | 45 mins |
S2 : Dialogue Shaping Perceptions, Driving Change: Communicating Trust in Transition
Communication plays a defining role in how people perceive change, and this dialogue explores what it takes to communicate with credibility, clarity, and empathy, especially when navigating crises or leading major transformation.
PANELIST 1 : Dato’ Najmuddin Abdullah
Strategic Communications Leader & Adjunct Professor, Universiti Teknologi MARA PANELIST 2 : Samsul Ariffin Zainuddin Head of Group Corporate Communications, Tenaga Nasional Berhad |
| 09:25 – 09:40 | 15 mins |
Departure of His Royal Highness
His Royal Highness Sultan Nazrin Muizzuddin Shah
Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah Sultan of Perak Darul Ridzuan |
| 12:00 - 12:45 | 45 mins |
S3 : Panel Discussion 1 Women in Media
This session brings together leading editors, communications professionals, and media executives to explore how women are shaping news, leadership, and storytelling while advancing credibility, inclusion, and innovation across today’s rapidly evolving media and communications landscape.
PANELIST 1 : Farrah Naz Abd Karim
Deputy Group Managing Editor, Media Prima Berhad PANELIST 2 : Rajes Paul Senior Sports Star Media Group PANELIST 3 : Jenn Ngan Chief Operating Officer of Free Malaysia Today (FMT) PANELIST 4 : Senator (R) Datuk Dr. Ras Adiba Radzi Former Chairman of National News Agency of Malaysia (BERNAMA) |
| 12:45 – 14:00 | 1 hour 15mins |
Lunch
|
14:00 - 15:00 | 1 hour |
Masterclass - Verbal Communication
Session A: Storytelling in a Synthetic World: AI Visual Intelligence
Dato’ Saniboey Mohd Ismail
Founder of Razor’s Edge Pictures Sdn Bhd Session B: The Human Edge : Authenticity, Agility and Clarity in Verbal Communication
Salina Salli
Founder of Digital Dolphin Academy Masterclass – Non-Verbal Communication Session C: ME in Media: Embodied Self
Sanjaya Kumaraseri
Founder of FloWorks Session D:Story Telling in the Age of AI: Idea Generation
Navonil Roy
Chief Innovation Officer of Moving Walls TDI 2, Level 2
|
| 15:00 - 15:30 | 30 mins |
Networking Break
|
| 15:30 - 16:30 | 1 hour |
S4: Partner Insights by Malaysian Communications and Multimedia Commission (MCMC) Ethics in Stakeholder Intelligence
In an age of misinformation and declining audience confidence, trust is a communicator’s most valuable currency. This session explores how leaders uphold credibility, transparency, and ethics while navigating stakeholder expectations in a rapidly evolving digital landscape.
PANELIST 1 : Ahmad Raziz Rashid
Former Head of Corporate Communications, Prime Minister's Department PANELIST 2 : Prof. Hj. Mohd Said Bani President, Public Relations Consultants Association of Malaysia PANELIST 3 : Datuk Zurkarnain Mohd Yasin Deputy Managing Director (Regulatory & Corporate), Malaysian Communications & Multimedia Commission (MCMC) |
| 16 : 30 |
Adjourn
|
14 November 2025 (Friday)
Theme : Navigating Influence in a Fragmented World
| Time | Duration | Session |
|---|---|---|
| 08:00 – 09:00 | 1 hour |
Registration
Foyer, Level 4
|
| 09:00 – 09:10 | 10 mins |
Recap of Day 1
Zuraida Malek,Project Management I Director of GPRCFMY 2025 and Member of Public Relations Practitioners Society of Malaysia (PRactitioners)
|
| 09:10 – 09:15 | 5 mins |
Welcome Remarks
Datuk P. Kamalanathan,Organising Chairperson of GPRCF and Chairman of Public Relations Practitioners Society of Malaysia (PRactitioners)
|
| 09:15 – 09:20 | 5 mins |
Remarks by PRCA Representative
Prof. Hj. Mohd Said Bani C.M Din, President of Public Relations Consultants Association of Malaysia
|
| 09:20 – 10:00 | 45 mins |
Launch of PRactitioners.my Website and Code of Ethics and Integrity in Public
Relations Her Royal Highness Tengku Permaisuri Hajah NorashikinTengku Permaisuri of Selangor |
| 10:00 - 10:30 | 30 mins |
Networking Break
|
| 10:30 - 11:15 | 45 mins |
S5: Plenary Talk Transformation in Action: Leading with Performance, Accountability and Public Trust
Dato’ Sri Idris Jala
Chairman PEMANDU Associates | Former Minister in the Prime Minister’s Department Drawing from extensive experience in leading national and corporate transformation, this session
explores how leaders communicate reform, build accountability, and strengthen institutional trust
through transparency, performance, and a people-centred approach to change.
|
| 11:15 - 11:45 | 30 mins |
Networking Break
|
| 10:30 - 11:15 | 45 mins |
S6: Panel Discussion 3 Geopolitical Diplomacy and Trust Building in Global Communications
This discussion examines how diplomacy, policy, and communication intersect in shaping global perception and trust. Panellists share perspectives on navigating geopolitical challenges, cross cultural understanding, and the importance of credible communication in maintaining international cooperation.
PANELIST 1 : H.E Vanu Gopala Menon
High Commissioner of Singapore to Malaysia PANELIST 2 : H.E Edgard D. Kagan Ambassador of The United States to Malaysia PANELIST 3 : Apurva Sanghi Lead Economist World Bank |
| 12:30 - 15:30 | 3 hours |
Lunch and Friday Prayer Break
|
| 15:30 - 16:30 | 1 hour |
Masterclass - Verbal Communication
Session A: Storytelling in a Synthetic World: Visual Intelligence in Action -Designing Interactive Narratives
Dato’ Saniboey Mohd Ismail
Founder of Razor’s Edge Pictures Sdn Bhd Session B: The Human Edge : Authenticity, Agility and Clarity in Verbal Communication
Salina Salli
Founder of Digital Dolphin Academy Masterclass – Non-Verbal Communication Session C: ME in Media: Embodied Interpersonal Connection
Sanjaya Kumaraseri
Founder of FloWorks Session D: Story Telling in the Age of AI: Tapping into Human Emotions
Navonil Roy
Chief Innovation Officer of Moving Walls |
| 16:30 |
Adjourn
|
|
| 19:30 |
Gala Dinner and Appreciation Night
Guest of Honour
YAB Datuk Amar Haji Fadillah Haji Yusof
Deputy Prime Minister & Minister of Energy Transition and Water Transformation (PETRA) of Malaysia |
15 November 2025 (Saturday)
Theme : Governance, Policy and Digital Ethics
| Time | Duration | Session |
|---|---|---|
| 08:00 – 09:00 | 1 hour |
Registration
Foyer, Level 4
|
| 09:00 – 09:10 | 10 mins |
Recap of Day 2
Thomas Samuel, Honorary Secretary
Public Relations Practitioners Society of Malaysia (PRactitioners) |
09:10 - 10:25 | 1 hour 15mins |
S7: Panel Discussion 4
Empathy by Design: Making Tech Human
As AI and automation reshape communication, empathy remains essential to connection. This session explores how communicators can balance innovation with authenticity, designing strategies and campaigns that use technology responsibly while preserving trust and the human touch.
PANELIST 1 : John V Jayakumar
Co-Founder and CEO of Superposition Technologies Pvt Ltd. PANELIST 2 : Dr.Jasmine Begum Regional Director of Legal, Corporate and Government Affairs for ASEAN and New Markets of Microsoft PANELIST 3 : Daisy Sidhu Communications Lead GRAB |
| 10:25 - 11:00 | 35 mins |
Networking Break
|
| 11:00 - 11:15 | 15 mins |
Arrival of Secretary General of Ministry of Digital
|
| 11:15 – 11:20 | 5 mins |
Welcome Remarks
Syed Mohammed Idid, Deputy Chairman, Public Relations Practitioners Society of Malaysia (PRactitioners)
|
| 11:20 – 11:40 | 20 mins |
Ministerial Speech - Digital Ethics and Policy
Tuan Fabian Bigar
Secretary General, Ministry of Digital (representing on behalf of Minister of Digital) |
| 11:40 - 13:00 | 1 hour 20mins |
S8: Panel Discussion 5 Power and Responsibility: Navigating Influence in a Synthetic World
As synthetic media and AI reshape influence, this session explores how communicators can lead with transparency, accountability, and ethical storytelling while designing strategies that protect credibility and build public trust in a technology-driven world.
PANELIST 1 : Rainee Ang
Chief of Insights Dataxet Group PANELIST 2 : Ellina Roslan Senior Director, MyDIGITAL Corporation PANELIST 3 : Datuk Wira Shahul Dawood Managing Director and Group Chief Executive Officer Green Packet Berhad PANELIST 4 : Eneng Faridah Iskandar Deputy Managing Director (Development), Malaysian Communications & Multimedia Commission (MCMC) |
| 13:00 - 14:00 | 1 hour |
Lunch
|
| 14:00 - 15:00 | 1 hour |
Masterclass - Verbal Communication
Session A: Storytelling in a Synthetic World: Ethical AI Imagery - Navigating Trust & Transparency
Dato’ Saniboey Mohd Ismail
Founder of Razor’s Edge Pictures Sdn Bhd Session B: The Human Edge : Authenticity, Agility and Clarity in Verbal Communication
Salina Salli
Founder of Digital Dolphin Academy Masterclass – Non-Verbal Communication Session C: ME in Media: Embodied Leadership
Sanjaya Kumaraseri
Founder of FloWorks Session D: Story Telling in the Age of AI: Growing in the Technology World
Navonil Roy
Chief Innovation Officer of Moving Walls |
| 15:00 - 15:40 | 30mins |
Networking Break
|
| 15:40 - 16:30 | 1 hour 10mins |
S9: Panel Discussion 6 Voices That Matter—Youth Media, and the Next Era of PR
As Gen Z and emerging audiences reshape influence and engagement, this session
explores how youth voices, evolving media platforms, and new values are redefining trust, storytelling, and the future of PR and brand communication.
PANELIST 1 : Datuk Jake Abdullah
Chief Executive Officer Malaysian Dynamic Media Sdn Bhd PANELIST 2 : Takeshi Tsukiji Chapter President IABC Japan PANELIST 3 : Felicia Wong Chairman Young Public Relations Practitioners Society of Malaysia (PRactitioners) PANELIST 4 : Tai Zee Kin Founding Chief Executive Officer Zen Communications Sdn Bhd |
| 16:30 - 17:00 | 30 mins |
Fire Side Chat
Moderator : Datuk P. Kamalanathan
Organising Chairperson of GPRCF and Chairman of Public Relations Practitioners Society of Malaysia (PRactitioners) Tan Sri Nazir Razak Founding Partner & Chairman, Ikhlas Capital |
| 17:00 |
End of Conference
|
